Introduction to Non-Lethal Self-Defense

Learn How to FIGHT BACK and Stop an Attacker With Self-Defense Products | taught by Ulrich Faircloth
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Ulrich Faircloth
Ulrich Faircloth
Non-Lethal Weapons Expert

About the instructor

Ulrich Faircloth is the Founder and Co-owner of Stun & Run Self Defense LLC, a personal protection and crime prevention company. It is a business intent on preventing crime and saving lives, with an educational component of helping to encourage people to Take Action, Prevent Crime and Live Better.

Ulrich is a former crime prevention intern and Community Service Officer (CSO) with the Minneapolis Police Department (MPD). He graduated with a BA in Sociology from Beloit College, with an emphasis on public safety.

His passion for crime prevention and security awareness began with the MPD. Ultimately, he came to the conclusion that he did not want to be a police officer. Ulrich wanted to prevent crime rather than react to it, which is the fundamental purpose behind police departments and their officers. Wanting to be more involved with the community instead, he started his company as a way to help protect those in need.

Ulrich is a member of the National Crime Prevention Association (NCPA), the International Society of Crime Prevention Practitioners (ISCPP) and a dedicated instructor on non-lethal/less-than-lethal self-defense products.

Imagine that you are walking down an empty street, with no one around. Suddenly, you are attacked from behind by a man threatening to take your valuables, with no weapon on his person. In your defense you pull out your firearm, shoot and hit him. Fortunately for you, the threat has been stopped. But the aftermath of the shooting has left only one person alive and standing. Who now becomes the victim in the eyes of the law?

In my opinion, the purpose of self-defense is to "stun and run", to immobilize a threat and run to get to safety. Many people rely on lethal force to stop an attacker, but in many cases this is not warranted due to the attacker being unarmed. Excessive force can lead to legal complications as well as emotional trauma.

This is why non-lethal self-defense is important.

Your goal is not to kill an attacker, nor do you want to, but to temporarily incapacitate them. Self-defense tools such as pepper spray, stun guns, TASERs and impact weapons allow you to do this with minimal to no damage.

In this course I will teach you:

  • How non-lethal self-defense is defined.
  • The crucial differences between non-lethal and lethal self-defense.
  • About the importance of the "use of force" continuum for civilians.
  • How each respective self-defense product functions and their pros/cons


This introductory course is excellent for:

  • College students, who are limited in what they can carry on campus.
  • Women aged 18-35, who are popular targets for criminals.
  • Late-shift workers, who are targeted under the blanket of darkness.
  • Preppers, who see potential threats a mile away and want to be prepared.
  • People that live or work in dangerous neighborhoods, who need protection.

Just check out reviews from people who have taken the course!

First of all, thank you very much for offering this course with outstanding information and explained thoroughly. It gave me insight on all the less lethal weapons that can be used and how to use them in a given situation. I'm a native Spanish speaker so I'm going to pass on this information to my girlfriend who has been looking recently into self-defense merchandise, once again thank you and in my personal opinion everyone should take this course.

- Edgar J.

Very good for Singapore. Guns are not easily available to civilians (non-cops, non-security).

- Gary O.

A good course with plenty of useful information, good clear images and presentation, happy to recommend this course to all as it contains some very good information. The downside is that the self-defence products featured are almost all classed as an Offensive Weapon here in the UK, still a good course. This is an issue with UK Law and not this course.

- David H.

This course teaches you to think and be responsible for your actions or reactions and brings possible liabilities to light.

- Gene B.

This is a well presented overview of multiple self protection tools. I am very glad that I invested in it.

- Brian D.

Course Contents

20 Videos
5 Quizzes
1.5 hrs